Who Do We Think We Are?
O’Malley Hansen Communications infuses the high quality of big firm work with the focused client service and cutting-edge strategy that only a nimble, independently owned public relations agency can offer.
O'Malley Hansen Communications infuses the high quality of big firm work with the focused client service and cutting-edge strategy that only a nimble, independently owned public relations agency can offer.
We are a team of professionals who create positive conversations and dynamic programs to ensure that our clients are heard clearly, consistently – and regularly.
We are collaborators who understand that building a brand or establishing a reputation takes incredible discipline and passion…and that’s where we step in to help.
We are connectors who believe that brand and reputational equity is built by endorsement from a range of influencers who receive information from many sources.
We are communicators who appreciate that to be successful, you need to clearly delineate who you want to be, judiciously identify who needs to hear from you and deftly uncover the best methods to communicate.
We are strategists who understand that people know about you what you tell them – repeatedly – and build the goodwill of the people who matter to you.
Barclaycard US, the credit card division of Barclays Bank, is one of the fastest-growing issuers in the nation. O’Malley Hansen Communications works closely with Barclaycard US to manage its strategic communications, integrated marketing, traditional media relations, influencer engagement, and issues support. From grand opening events to Guinness World Records attempts, we’ve worked closely with their team and partner agencies to promote Barclaycard US and its suite of branded and co-branded credit card products for some of the country’s most successful travel, entertainment, retail, affinity and financial brands.
While raising awareness and establishing Turkish Airlines as the top choice for international travel for U.S. travelers, we created and executed the most successful U.S. PR campaign in the airline’s history. Top-tier national placements resulted in more than one billion impressions, and marked the first time Turkish Airlines had coverage in major mainstream media and key television outlets, enabling the airline to become a highly recognized brand among key targets, including affluent and influential travelers. Through our branding efforts, media outreach, PR support and event management, we increased Turkish Airlines’ brand visibility, contributing to the expansion of their U.S. network.
Appliance maker SharkNinja has disrupted every category it has entered. During a long-standing relationship, we have helped create an industry leader through integrated marketing, brand positioning, product launches, media/influencer relations, event planning/coordination, issues management, and social and digital management. In 2015, we helped the Ninja brand enter a new category – coffee – with immediate success. Our agency was awarded three industry awards for the launch, including Gold SABRE Award finalist in the Consumer Marketing (New Product) category, Platinum PR Awards finalist in the Product Launch category and a winner in the PR News’ Agency Elite Awards in the Product Launch category.
Agricultural leader Monsanto has enlisted the support of O’Malley Hansen Communications in a number of different capacities, including event planning and media outreach announcing the Chesterfield Village Research Center Expansion and launching Beneforté broccoli to consumers through one-on-one media meetings, on-air TV segments with our RD spokesperson and working with bloggers to create recipes and usage ideas. We’ve also conducted numerous media training sessions for a variety of Monsanto leaders and line managers to prepare them for trade shows and industry events.
Tyson Foodservice Teams and Tyson Convenience hold key roles as thought leaders in their industries through an extended relationship with O’Malley Hansen Communications, who partnered with the company following the acquisition of Sara Lee. Our comprehensive support includes trade media relations announcing new products and trends, innovation, marketing initiatives and branding, channel news, and subject expertise, along with PR and marketing materials development, and operator and sales team communications. We also lead social media support, creating content across channels, and provide trade show support.
PepsiCo’s product portfolio, supply chain and distribution network – as well as its best-in-class research and development and innovation expertise – provides an exceptional opportunity to help combat many of the world’s largest nutrition challenges. The PepsiCo Nutrition team wanted to tell its story to key health influencers. O’Malley Hansen Communications helped build relationships with key influencers at the International Congress of Nutrition held in Bangkok, Thailand, and assisted in raising awareness about the company’s commitment to improving the nutrition profile for citizens around the world. We provided direct support and counsel to its registered dietitians and nutrition team in advance of their participation in the Academy of Nutrition & Dietetics annual conference (FNCE) and the Mayo Clinic Conference on Obesity. Additionally, we assisted with employee engagement for the global nutrition team and managed projects aimed at external stakeholder and influencer engagement.
The Climate Corporation creates technologies that transform field data into meaningful insights that help farmers. O’Malley Hansen Communications has helped Climate tell its unique story by assisting with a variety of projects to support its business and serve as an extension of its communications team. Climate has leveraged our extensive agricultural background to research and deliver opportunities for both mainstream and agricultural media. We regularly conduct in-depth media training sessions with Climate team members to prepare them for trade shows and upcoming interview opportunities. We’ve also developed comprehensive tracking and reporting documents to monitor media coverage for Climate and delivered in-depth, highly customized quarterly reports and analysis.
The venerable Energizer battery maker connects its brand to its customers through multiple channels and O’Malley Hansen Communications supported many of these efforts during a multi-decade engagement. We brought the message of the Energizer Bunny into the homes of millions of Americans, launched him on social media and made him larger than life as a Hot “Hare” Balloon. We created the Keep Going Hall of Fame as a way to honor everyday people for the energy and perseverance they show in their daily lives. We established enduring partnerships with renowned organizations like Susan G. Komen, One Million Lights, Habitat for Humanity, the National Park Foundation and more. Our longstanding campaign with the International Association of Fire Chiefs leveraged the annual daylight saving time change to remind consumers to replace the batteries in their smoke/carbon monoxide detectors. “Change Your Clock, Change Your Battery” generated billions of media impressions and more importantly, saved lives. Using a steady mix of traditional outreach and cause marketing, we helped raise awareness of the benefits of the Energizer brand and demonstrated its commitment to social responsibility.
Since HanesBrands established itself as a stand-alone company in 2006, we have been a fully integrated partner to its corporate communications team. We’ve led projects in proactive and reactive media relations, innovation communications, investor relations, internal communications, issues management, crisis communications, product/innovation launches, corporate social responsibility, and social media. In addition, O’Malley Hansen Communications acts as liaison between communication functions in Latin American manufacturing areas, as well as manages a network of affiliated partners to provide on-the-ground support, including media relations, advertising, employee communications and community outreach. Throughout the relationship, we’ve also provided communication plans for company culture building and executive strategy, supported milestones, business announcements, awards and recognition, conducted ongoing research and counsel on business best practices, and prepared its executive team with review of earnings call documents and pre-call rehearsals for every quarterly call ever conducted.
O’Malley Hansen Communications has had the opportunity to raise the profile of the iconic Sara Lee brand by developing holistic strategies and programs, growing awareness and impacting the bottom line for its Bakery, Deli and Sweet Goods brands. The secret to our success lies with one thing: understanding our clients’ varying and diverse needs. This understanding has allowed us to develop effective and comprehensive programs – including many award winners – exploiting every opportunity with one outcome in mind: making Sara Lee’s regional and national brands THE choice for our key audiences. Our integrated communications campaigns deliver – whether we were engaging moms about whole grain nutrition through first-of-its-kind blogger summits, making them laugh with Second City to discover new deli meats, or introducing pound cake lovers to a new holiday. In addition, our role included every aspect of communications including corporate reputation and issues management, employee engagement, social/digital strategy, marketing communications, events, consumer marketing and nutrition communication prior to its acquisition by Tyson.
When beer, wine and spirit maker Constellation Brands wanted to raise awareness for Casa Noble, its upscale tequila brand, O’Malley Hansen Communications built relationships with key media to encourage story opportunities. In support of a brand relaunch, we designed and staffed an exclusive media-only tequila tasting and food pairing event at a unique NYC location to introduce its founder, the tequila and brand motto The Noble Pursuit to national media. We also supported Constellation Brands’ fastest-growing beer, Modelo Especial, with national media relations initiatives focused on the brand’s growth and an international soccer partnership announcement.
When California Pizza Kitchen unveiled new inside and outside décor and menu as the “Next Chapter” makeover of its restaurant locations in Chicago and St. Louis, O’Malley Hansen Communications conducted outreach to local and trade media. To celebrate the brand’s 30th anniversary during the National Restaurant Association Show, we generated coverage about these markets being among the first in the country to convert to the new look as part of a nationwide brand refresh.
Build-A-Bear Workshop is an iconic, interactive stuffed animal retail experience and, as a longtime partner, we opened more than 25 retail stores including its 22,000-square-foot flagship store in New York City. We also helped launch impactful CSR initiatives like the Huggable Heroes program, designed to recognize kids who were working to make life better for others by shining a spotlight on budding philanthropists. Stuffed with Hugs, another CSR program, partnered with organizations like the USO, UNICEF, Ronald McDonald House Charities, and the American Red Cross to provide teddy bears to children around the globe in need of a hug. Our CSR initiatives served as a catalyst to drive interest and awareness in Build-A-Bear’s stores and store openings, raised the profile of the brand and drove home the message that Build-A-Bear Workshop cares about the communities in which they operate.
Charter Communications is America’s fastest-growing TV, internet and voice company and O’Malley Hansen Communications has acted as an extension of its internal communications team for numerous employee communications initiatives, including assisting with the onboarding of employees during the merger with Time Warner Cable, which resulted in Charter becoming the nation’s second largest cable company. We also redesigned and worked closely with Human Resources to roll out the company’s new employee orientation process, The Charter Download. We developed the strategy to engage and excite employees for the launch of the company’s TV App as well as the launch of the Spectrum brand. We helped with the restructuring of its intranet and developing new content, as well as creating a dashboard for reporting intranet metrics to executives.
The Playtex brand team has counted on O’Malley Hansen Communications to provide creative thinking and strategic marketing counsel for product launches and portfolio support. Our work has included organizing and executing fashion showroom events, proactive media outreach and securing influencer partnerships to generate buzz and drive product sales with retailers like Macy’s and Kohl’s. Our creative work has resulted in numerous industry awards including PRSA’s coveted Silver Anvil Award for Integrated Communications in 2014.
National shoe retailer Famous Footwear set out to educate moms about its variety of well-known shoe brands offered in an easy-to-shop format. O’Malley Hansen Communications focused our efforts on engaging lifestyle media to reach a mix of youth, teen, women and parenting-focused publications. Our outreach was timed to appear when our target media were planning their back-to-school shopping stories.
Furniture maker Broyhill granted room makeovers to children with life-threatening medical conditions in more than 50 American cities as a partner to the Make-A-Wish Foundation. O’Malley Hansen Communications supported the cause-marketing campaign by securing media coverage in every market by telling stories relevant to the communities, including timely events such as furniture shopping parties and room reveals and compelling human interest stories of brave children battling illnesses with heart-warming conclusions.
The grocer Save-A-Lot Food Stores challenged us with generating excitement and awareness around five store openings on the south side of Chicago – an area with little access to affordable, healthy food. We focused on educating and involving local leaders to understand the vibrant role strong supermarkets play in a community, the importance of healthy eating and the Save-A-Lot point of difference. These leaders reached out to their community, which complemented a local media relations strategy to extend awareness and drive traffic to local stores.
Our partnership with Borden Dairy focused on programs designed to engage consumers and drive home this message: when consumers choose Borden products, all proceeds go right back to hardworking dairy farmers. Our initiatives included in-store events, recipe contests, satellite media tours, trade and consumer media relations and influencer engagement. As part of our campaign to celebrate the 150th anniversary of the Borden brand, we engaged some of the original “Borden Boys” – the young men who helped take care of the cows during the 1939 World’s Fair exhibit – to deliver historical donations to the Smithsonian in Washington D.C. and the New York Historical Society. Elsie the Cow, Borden’s iconic mascot, joined the celebrations in both cities.
The Art Institute of St. Louis enlisted O’Malley Hansen Communications to help promote its grand opening. Our objective was to build awareness for the new school, drive traffic to the website and, ultimately, enroll students. We achieved this through an approach which included establishing relationships with influential community and government leaders; identifying and securing sponsorship opportunities and a volunteer activity within the arts community for faculty and staff; and planning and coordinating the “Show-Me Art” Grand Opening event, which included a community “Paint Splash” ribbon cutting to give media the opportunity to tour the school and meet the staff.
Toy maker Hobbico wanted a contemporary image for its Revell model toys and Estes toy rockets as unique solutions for parents searching for tech-free bonding activities in an effort to increase sales with the next generation of consumers. O’Malley Hansen Communications was tapped to do influencer marketing and media engagement to reach a target audience of males 35 and older, and used nostalgic storytelling to remind them of their favorite childhood activity: model car and rocket building.
O’Malley Hansen Communications supports Apio’s Eat Smart brand and its line of salad kits, blends, and shake ups. Our work includes executing influencer campaigns to build buzz and excitement around new products, supporting the brand at the Food & Nutrition Conference & Expo (FNCE) through sampling and media and influencer conversations, and managing and coordinating partnerships and content with registered dieticians. These tactics have enabled us to sustain consistent and continued coverage for the brand’s new and legacy products year-over-year.
The Bali bra brand team relied on O’Malley Hansen Communications to help women “Live Beautifully Daily” by educating fashion influencers and media about their bra and shapewear portfolio. Our team drove consistent coverage and social buzz by working closely with the brand and their partners to execute integrated marketing programs. From supporting seasonal product launches to CSR partnerships to hosting exclusive influencer and media immersion events, our team secured high-profile print, TV and online placements with the industry’s leading experts and most trusted fashion advisors.
The iconic Wonderbra brand engaged O’Malley Hansen Communications to help them lift brand awareness among lingerie enthusiast millennials. Our work focused on launching new styles every quarter through mass retailer-focused initiatives, social media community management and advertising, and fashion media engagement through proactive outreach and NYC showroom events. Our team also partnered with fashion influencers and lingerie experts to generate buzz and drive trial through #OOTD (outfit of the day) posts, product giveaways and national TV style segments.
O’Malley Hansen Communications was engaged to increase dog and cat owners’ awareness of Royal Canin’s Veterinary Diets, a segment of the brand that hadn’t actively participated in consumer marketing before. O’Malley Hansen executed the consumer launch of the CALM veterinary diet, as well as supported several other pet foods in the portfolio, via influencer and traditional media engagement. We also managed the brand’s partnership with top pet behaviorist Steve Dale, supervising a satellite media tour and the development of educational videos for consumer and trade use, as well as radio spots.
The Center for Food Integrity called on O’Malley Hansen Communications to produce an educational video series to help their target audiences better understand the benefits and safety of biotech crops. We conducted extensive research with mom bloggers, retail registered dietitians and industry experts to identify the biggest and most common questions. We then linked influential moms with experts who were able to translate the science in an approachable way in order to acknowledge confusion and directly address concerns. The five-part video series, which included topics such as health, environment and farming, was supported through a strategic distribution plan that included promoting the videos via owned channels, employee ambassadors, industry partners, large and active communities of professionals and moms, trackable paid integrations with Facebook and YouTube In-Search and In-Display Ads.
Global footwear company Caleres engaged O’Malley Hansen Communications to manage media relations efforts for its LifeStride brand. Through a series of seasonal media blitzes including New York showroom events, fashion media outreach, influencer engagement and product sampling, our team educated women about the brand’s ability to deliver stylish, yet comfortable, footwear for all of life’s occasions. This efficient approach resulted in a consistent cadence of coverage in high-profile outlets including First for Women and Real Simple.
The Humane Society of Missouri, one of the top five largest animal rescue and sheltering operations in the country, has relied on us for more than 10 years to support the animal shelter across a variety of functions, including media relations, events, thought leadership and social media. Our team is constantly working to earn consistent coverage, both in St. Louis and on a national stage. This includes public service campaigns, such as our 70 & Over, Don’t Take Rover platform to prevent hot car deaths, and heartwarming media angles like our Shelter Buddies Reading Program. This program started out as a holiday activation that featured children reading classic stories to adoptable shelter dogs and turned into a truly viral media sensation that garnered interviews from major national and international media outlets generating hundreds of millions of traditional, social and digital impressions.
Tim Smith, star of Discovery Channel’s popular “Moonshiners” reality TV series, ended his run as a bootlegger to go legit with his authentic moonshine recipe. O’Malley Hansen Communications was tapped to introduce his much anticipated illegal-turned-legal Climax Moonshine. From brand and message development to the southeast consumer launch supported with meet-and-greets with fans in local markets, we made a splash regionally and nationally bringing this backwoods recipe to the public. To raise Tim’s profile immediately prior to the launch, we leveraged his “Operation West Texas” fundraising road trip to support fallen heroes with a local market media tour across southeast states.