The OHC team continues its public relations support of Expedition Hanesbrands, an expedition to Mt. Everest planned for spring 2010 with Canadian mountaineer Jamie Clarke. The program first launched in September 2009 with a live online press conference in which Champion-branded gear developed for the climbing team was unveiled to the public. Next up: In […]
Yearly Archive: 2009
The Magic of Whole Grains and Sara Lee Soft & Smooth
In support of Sara Lee’s collaboration with Disney’s “Wizards of Waverly Place The Movie” DVD release, OHC connected fans of the show to the brand by creating a series of online video messages with two of the show’s stars, David Henrie and Jake T. Austin. Messages from Henrie and Austin helped Sara Lee reach consumers online to […]
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Sara Lee
Lane Home Entertainment Brings the Ultimate Entertainment Destination to a Town Near You
After more than 26,000 miles, OHC has signed on for a second year of public relations support for the successful Lane Home Entertainment Tour. The Tour includes a massive 1,000 square foot custom-built 18-wheeler mobile showroom providing a dynamic, interactive experience for consumers and inviting the local community to come discover why Lane is considered […]
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Lane
Stressed is Desserts Spelled Backwards
In the fall of 2009, Sara Lee Sweet Goods set out to help America’s city dwellers de-stress with a daily indulgence. With a focus on snacking with Sara Lee Bites and Simple Sweets, OHC encouraged consumers to enjoy a sweet treat any time of day within moderation. By leveraging the newsworthiness of the annual Forbes Magazine “America’s Most Stressful Cities,” list and […]
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Sara Lee
OHC Establishes Sara Lee Deli Social Media Presence with Mama Saga Campaign
OHC and Sara Lee Deli launched a robust social media program to build awareness of Sara Lee Fresh Ideas™ pre-sliced deli meat and foster relationships with moms online. The program features a branded channel on Metacafe, enhanced Facebook page and newly created Twitter handle. Utilizing multiple social media platforms and performing extensive mom blogger outreach, OHC worked to build an online community and […]
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Sara Lee, Social Media
Sara Lee and OHC Host Mom Bloggers at the Kitchens of Sara Lee
When Sara Lee wanted to gather insights on the nutrition challenges moms face as they get ready for the back-to-school season, they tapped into the influential mom blog community for information, advice and solutions for America’s moms. OHC engaged 13 top mom bloggers to attend the first-ever Sara Lee Soft & Smooth Back-to-School Nutrition Summit […]
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Sara Lee, Social Media
OHC Spreads Word of EarthGrains Bread Environmental Platform
During Earth Month 2009, OHC helped EarthGrains bread increase consumer awareness of its effort to protect the land where grains are grown through the announcement of a year-long relationship with The Nature Conservancy. In addition, our work included engaging environmentally conscious consumers through clean-up activities in California, North Carolina, South Carolina, Georgia and Illinois and providing advice from our […]
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EarthGrains, Environment