OHC vice president Elizabeth Castro teamed up with Hanesbrands Inc. communications manager Matthew Young on a PR Insiders column entitled, “Embedded Influencers Can Redefine How Brands Connect With Consumers.” The column provides insights into how to work with influencers beyond the typical model of engaging with bloggers, and gives a real life example of how […]
Yearly Archive: 2010
Coming out in August 2010, two articles by O’Malley Hansen Communications (OHC) will be featured in the PR News Employee Communications Guidebook (available at www.prnewsonline.com). OHC vice president Elizabeth Castro shares best practices for developing, implementing and managing employee awards programs tied to performance. She also co-authored an article with Hanesbrands Inc. communications manager Matthew Young […]
OHC VP, Kim Yurkovich, accepted the 2010 BrandSmart Award of Distinction for a Consumer Campaign from the American Marketing Association, Chicago Chapter on behalf of Sara Lee Deli. Sara Lee Deli won the BrandSmart Award for its groundbreaking Mama Saga campaign. Way to go!
The OHC team is proud to accept two Silver Trumpets from the Publicity Club of Chicago (PCC). The first award-winning entry, “Taking Hanesbrands to New Heights” was received in the marketing category. The Expedition Hanesbrands campaign includes a trek to Mt. Everest to test innovative Champion and Duofold brand apparel. The second winning entry, Sara […]
Part two of Sara Lee Deli’s successful “Mama Saga” social media campaign, featuring the talents of Second City Communications, was featured in advertising columnist Stuart Elliott’s “Campaign Spotlight” on The New York Times website. The new Saga Solver campaign, designed to connect with moms by using humor and providing solutions to her daily saga, is […]