OHC worked with Playtex Bras to launch its new integrated marketing campaign asking women to Be Uniquely You. Playtex’s new creative campaign reflects the positive and emotional connection Playtex has with real women. The campaign features relatable, healthy, confident women versus the provocative types featured by other bra brands. In the 30-second spot, four women are wearing […]
The OHC team worked with Bali Intimate Apparel to host an intimate dinner at PUBLIC restaurant in New York City. Six influential online journalists attended the dinner to speak with the Bali team about marketing, design, innovation, and beautiful Bali products. The evening started with a cocktail hour where attendees had the opportunity to view […]
The Bali Comfort Revolution Convertible Wirefree bra and Playtex Secrets 7-Way Multiway Underwire bra were featured on SheKnows.com as two go-to bras for tricky summer dresses like halter and crisscross. Read the article.
Second Street, a leading provider of private-label online promotions platforms for media companies and brands, launched its Second Street Promotions Lab – a source for original news, analysis and information about the world of online promotions for the media industry. The Promotions Lab can be found at www.secondstreetlab.com. The Promotions Lab features expert content on […]
Our team headed to Washington, D.C. with HanesBrands to announce the company’s expanding corporate social responsibility efforts in Central America through its partnerships with Glasswing International. Watch the video of the press briefing and panel discussion.
OHC vice president Elizabeth Castro will be a speaker at the March 1, 2011 PR News Measurement Conference in Washington, D.C. to share her insights on how to benchmark and measure the impact of social media efforts. She’ll share insights into how to provide clients with quantitative and qualitative data, as well an analysis, to […]
OHC worked with Hanesbrands Inc. to develop and implement an external communications strategy to showcase the company’s global corporate social responsibility initiatives. In addition to helping the company create content for www.HanesbrandsCSR.com, which was launched in 2010, we also launched a social media news release that is continually updated with new initiatives. Watch Hanesbrands’ video […]
OHC planned and executed a national media tour in New York City for Schlafly Beer, the second largest brewer in St. Louis. The tour promoted the craft beer industry and St. Louis as the ideal brewpub destination rich in history and heritage. Throughout the 3-day trip, Schlafly Beer Co-founder Dan Kopman met with prominent media […]
Over the past year, OHC has helped Hanesbrands Inc. implement corporate social responsibility (CSR) initiatives in Latin America and the Caribbean. Today, Hanesbrands is participating in the largest CSR conference in El Salvador, sponsored by FUNDEMAS, that has received extensive local media coverage. Watch this video to learn about some of Hanesbrands’ CSR projects supporting […]
OHC is excited to be featured in a PR News case study about our work with Sara Lee Deli. See how we partnered with Chicago’s famed Second City to entertain, educate and engage moms through the humorous “Mama Saga” video campaign. You can read the full case study here. You can also watch the full […]