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Huma GruazWest Coast Lead

Huma Gruaz has nearly two decades of public relations and marketing communications experience. She combines her business acumen and artistic creativity to develop out-of-the-box campaigns for her clients to continue to help build their brands and businesses. Huma has been recognized as 2010 Brand Marketer of the Year by PR News, was awarded the 2012 Lifetime Achievement Award by PR Daily and was named one of PR News’ Top Women in PR for 2014 and 2015.

After working for global agencies and major brands such as Unilever, Shell, Philips Electronics, Spice Islands and Hoover, Huma founded public relations firm Alpaytac in 2004 with one goal: deliver big agency results wrapped in a boutique environment where client service is unsurpassed. From its beginnings with SharkNinja, to its growth with Turkish Airlines, Abt Electronics, JLT Specialty U.S.A. and many others, Huma developed Alpaytac into a powerful, results-driven agency built on the simple motto “good is not good enough.”

In 2016 Alpaytac was acquired by O’Malley Hansen Communications, expanding the agency’s capabilities and further enhancing its high level of service as well as expertise.

Born in Istanbul and educated in Europe and America, Huma Gruaz is fluent in Turkish, English, French, and Dutch, and is also an accomplished painter and artist. Huma is a Magna Cum Laude graduate of Bryn Mawr College with a double major in economics and fine arts, and holds an executive MBA from Northwestern University’s Kellogg School of Management in addition to a fine art degree from the Willem De Kooning Academy in Rotterdam.

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