Todd Hansen, Principal
Todd Hansen has extensive experience in enhancing and protecting reputations and building brands. His
background includes developing and leading projects in media relations, marketing communications, employee
engagement, interactive outreach, executive speaking opportunities and community relations. During his
career, Todd has provided counsel to companies including Sara Lee, Hanesbrands, Dunkin' Brands, PepsiCo,
Gatorade, McDonald's, SBC Communications, Office Depot and Deere & Company.
Todd specializes in ensuring that a company's public message is consistent to all involved stakeholders.
His belief is that individuals in our brand-savvy community actively measure "corporate brand equity" and
expect to have a consistent experience with an organization as a customer, business partner, employee or
interested party and that all communications must reflect its core values and approach to market. He has
designed and executed multiple campaigns that successfully approach multiple audiences in a single voice.
A seasoned crisis communications counselor, Todd has participated in responding to some of the most
significant crises corporations have faced in the last decade, addressing public safety and corporate
reputation crises such as product recalls, regulatory investigations and facility disasters. Todd often
works on location during a crisis, providing communications perspective to the overall strategic planning
and serving as a company spokesperson to media, customers and other external audiences. He has also led
numerous issues management programs to address issues related to environmental, litigation or community
He has extensive experience in working with companies that sell products through franchisee or distributor
networks. His approach involves creating a dialogue that enables shared understanding and a coordinated
approach to the marketplace. Todd previously served as senior vice president, corporate practice group
director in the Chicago office of Ogilvy Public Relations Worldwide and as senior vice president at
Fleishman-Hillard/Chicago. An agency veteran, he has held positions at DeFrancesco/Goodfriend and Cates
Public Relations and served on the board of directors for the Publicity Club of Chicago. Todd is a
Denver, Colo. native and a graduate of Beloit College in Beloit, Wis. where he received a Bachelor of Arts
degree in English composition with a journalism minor. As part of his degree he studied political science
and mass communications at the University of Glasgow, Scotland.