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Energizer: The Virtual Life of the Energizer Bunny

In 2009, we brought the Energizer Bunny to life online by launching him onto Facebook and Twitter. We leveraged his appearance with paid promotion to our posts, which proved beneficial in increasing reach and engagement beyond our organic reach. To capitalize, we engaged our online community through sweepstakes on our Facebook Page and complemented these contests with promotions via Twitter to amplify the reach.

Throughout our partnership with Energizer, we leveraged several high-profile celebrities and causes to raise the profile of the Energizer brand, drive home key message points and demonstrate Energizer’s commitment to social responsibility. Our social media pages helped amplify our messaging and campaigns, adding innovative activations to engage our audience. From the day of launch through 2014, we grew the Bunny’s Twitter fanbase to more than 8,000 and amassed more than 360,000 Facebook followers.