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SharkNinja: Cleaning Up on Coverage with a Blend of Communications

SharkNinja is a pioneer in the housewares industry, creating innovative products that answer the needs of today’s consumer. Our results-driven, unified public relations and social media campaigns helped grow the brand from a relatively small housewares company to a $1.5 billion-dollar industry leader. Today Shark has established itself as a pioneering product line that consumers trust to bring relief to their daily chores. Ninja, with its superior performance compared to higher price competitors, has captured a significant market share while getting rave reviews from industry insiders and consumers alike.

We have supported SharkNinja and its cleaning, home care, and kitchen appliances through a wide variety of activations, including product launches, media/blogger relations, event planning/coordination, crisis management, social and digital management, sales integration, brand positioning and marketing integration.

In 2015 we helped the brand enter a new category. Four months following our public relations launch of the Ninja Coffee Bar, SharkNinja was able to capture market share from the ground up. By mid-December, one in five drip coffeemakers sold was a Ninja Coffee Bar.

SharkNinja products have received glowing reviews in major media, including The Wall Street Journal, The New York Times, USA Today, Good Housekeeping, Better Homes and Gardens, WIRED, CNET, The TODAY Show and Good Morning America. In the last five years, our team has secured more than 3,000 placements, totaling more than 4.5 billion impressions.