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Turkish Airlines: Kobe Bryant Shows His Selfie

When Turkish Airlines called upon athletic superstars Kobe Bryant and Lionel Messi to promote the airline’s new motto, Widen Your World with Kobe vs. Messi: The Selfie Shootout commercial, we worked to break through the noise of the vast Global Business Travel Association Conference and elevate the Turkish Airlines’ brand above its competitors by capitalizing on the highly popular campaign.

We conceptualized and executed a unique sweepstakes promotion, offering selfies with Kobe Bryant as the grand prize. The campaign created buzz for Turkish Airlines among the attendees and generated extensive media exposure outside the conference.

We provided public relations and social media support before, during and after the event to generate buzz around Turkish Airlines and engage key media and influencers within the travel industry through media outreach, on-site interviews, and social media sharing.