We’ve generated millions of consumer media impressions, thousands of website hits and direct-to-consumer touch points. As a business to consumer marketing agency, we have extensive experience growing brands by delivering compelling campaigns that connect and engage, while driving consumers to act. Check out what we did for Sara Lee Soft & Smooth bread in the Summer of 2007.
Reputation Management/Corporate Social Responsibility
We build communications strategies with the implicit understanding that reputation management is a primary building block for the success of any organization. The experience of our team includes both building and protecting reputations. We proactively manage your brandâ€™s reputation through traditional as well as online reputation management programs. Incorporating social media monitoring and engagement allows us to steer the conversation online as well as off to give your brand a consistent voice. We have also conducted social responsibility initiatives to proactively address issues related to environmental, litigation and community concerns.
Strategic Media Relations
One well-placed story in a high-profile publication, a wire photo that communicates our message better than a thousand words, semi-annual deskside briefings with long-lead editors or a block-and-tackle media relations effort targeting relevant reporters – all have their place in our toolkit. Having an effective media relations strategy is a fundamental part of a brand’s overall communications strategy. We provide expert media relations services as well as client counsel on how to use media relations to accomplish your goals.
Crisis Communications & Management
Effective crisis preparation should focus on how companies respond to crisis, rather than what companies should do. While there are a number of tactical steps that can be taken in advance, OHC’s approach to planning includes addressing the organizational, psychological and cultural barriers that hinder effective crisis response. Our firm has the resources to provide crisis management training, planning, and consulting. Learn more about the importance of a crisis communications plan and O’Malley Hansen’s approach to responding to the first 24 hours of a business crisis.
While every public company has an obligation to report financial performance, not every company takes the opportunity to tell its story to The Street. We are experts in developing financial communications that drive the business, so that each earnings release and quarterly call is an opportunity to strengthen a business strategy and bolster the reputation of a company and its management. As a financial communications firm, we provide consulting and expertise to bridge the gap between the financial experts and investment decision makers utilizing PR and marketing for effective communications.
How much of your information are you getting online? There are tools to communicate to a web-savvy audience, whether they are searching for you or you are seeking them out. Be it specialized microsites, online media outlets or social networks, we develop strategies to ensure that your message is getting to your audience. From blogger engagement to online reputation management, we utilize the latest digital technology and relevant social media platforms to steer the conversation online and reach your brand’s audience in effective and engaging ways. See how we reached moms through cafemom.com.
Whether it’s a nationwide mobile road trip or a giant work of art in a Kansas wheat field, our team knows how to not only efficiently plan and execute an event from start to finish, but also how to garner the publicity and participation needed to claim success. Our attention to detail, creative thinking and extensive experience sets our events above the rest. Check out our Joy of Lunchboxes tour.
At OHC, we understand that effective employee communications within a company is the foundation for success in any type of organization. We are experts in helping our clients develop internal communications strategies that create conversations with their most valuable assets, their employees.
When a client needs to compete in the court of public opinion, it may take a dynamic grassroots program to influence decision makers and elected officials. Our team brings expertise in public affairs, media strategy, grassroots coalition building, strategic communications, event coordination and campaign management.
Food Public Relations
O’Malley Hansen has led marketing and PR campaigns for numerous food and beverage brands. By creating dynamic programs with fresh, compelling, and engaging content, we have received unprecedented results for clients. Learn more about how Sara Lee and Disney joined forces under our direction to engage kids and moms in a campaign that created millions of online, traditional media, and social impressions while dramatically increasing sales.