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Women Shouldn’t Settle For Just Any Bra – InStyle Gives 27 Reasons Why

In conjunction with the Playtex Be Uniquely You campaign, Playtex is revamping their collections with new styles and colors. The Playtex Secrets Feel Gorgeous Underwire is just one of the many styles to receive an uplift and is named InStyle’s number 10 reason women shouldn’t settle for anything less than perfection when looking for a […]


USA Today Exclusive: Playtex Launches Be Uniquely You Campaign

OHC worked with Playtex Bras to launch its new integrated marketing campaign asking women to Be Uniquely You. Playtex’s new creative campaign reflects the positive and emotional connection Playtex has with real women. The campaign features relatable, healthy, confident women versus the provocative types featured by other bra brands. In the 30-second spot, four women are wearing […]