Communications and PR Services for CPGs & Household Goods

PR agency of the year producing memorable results



Appliance maker SharkNinja has disrupted every category it has entered.  During a long-standing relationship, we have helped create an industry leader through integrated marketing, brand positioning, product launches, media/influencer relations, event planning/coordination, issues management, and social and digital management. In 2015, we helped the Ninja brand enter a new category – coffee – with immediate success. Our agency was awarded three industry awards for the launch, including Gold SABRE Award finalist in the Consumer Marketing (New Product) category, Platinum PR Awards finalist in the Product Launch category and a winner in the PR News’ Agency Elite Awards in the Product Launch category.

The venerable Energizer battery maker connects its brand to its customers through multiple channels and O’Malley Hansen Communications supported many of these efforts during a multi-decade engagement. We brought the message of the Energizer Bunny into the homes of millions of Americans, launched him on social media and made him larger than life as a Hot “Hare” Balloon. We created the Keep Going Hall of Fame as a way to honor everyday people for the energy and perseverance they show in their daily lives. We established enduring partnerships with renowned organizations like Susan G. Komen, One Million Lights, Habitat for Humanity, the National Park Foundation and more. Our longstanding campaign with the International Association of Fire Chiefs leveraged the annual daylight saving time change to remind consumers to replace the batteries in their smoke/carbon monoxide detectors. “Change Your Clock, Change Your Battery” generated billions of media impressions and more importantly, saved lives. Using a steady mix of traditional outreach and cause marketing, we helped raise awareness of the benefits of the Energizer brand and demonstrated its commitment to social responsibility.

Tyson Foodservice Teams and Tyson Convenience hold key roles as thought leaders in their industries through an extended relationship with O’Malley Hansen Communications, who partnered with the company following the acquisition of Sara Lee.  Our comprehensive support includes trade media relations announcing new products and trends, innovation, marketing initiatives and branding, channel news, and subject expertise, along with PR and marketing materials development, and operator and sales team communications. We also lead social media support, creating content across channels, and provide trade show support.

Since HanesBrands established itself as a stand-alone company in 2006, we have been a fully integrated partner to its corporate communications team. We’ve led projects in proactive and reactive media relations, innovation communications, investor relations, internal communications, issues management, crisis communications, product/innovation launches, corporate social responsibility, and social media. In addition, O’Malley Hansen Communications acts as liaison between communication functions in Latin American manufacturing areas, as well as manages a network of affiliated partners to provide on-the-ground support, including media relations, advertising, employee communications and community outreach. Throughout the relationship, we’ve also provided communication plans for company culture building and executive strategy, supported milestones, business announcements, awards and recognition, conducted ongoing research and counsel on business best practices, and prepared its executive team with review of earnings call documents and pre-call rehearsals for every quarterly call ever conducted.

When beer, wine and spirit maker Constellation Brands wanted to raise awareness for Casa Noble, its upscale tequila brand, O’Malley Hansen Communications built relationships with key media to encourage story opportunities. In support of a brand relaunch, we designed and staffed an exclusive media-only tequila tasting and food pairing event at a unique NYC location to introduce its founder, the tequila and brand motto The Noble Pursuit to national media. We also supported Constellation Brands’ fastest-growing beer, Modelo Especial, with national media relations initiatives focused on the brand’s growth and an international soccer partnership announcement.

PepsiCo’s product portfolio, supply chain and distribution network – as well as its best-in-class research and development and innovation expertise – provides an exceptional opportunity to help combat many of the world’s largest nutrition challenges. The PepsiCo Nutrition team wanted to tell its story to key health influencers. O’Malley Hansen Communications helped build relationships with key influencers at the International Congress of Nutrition held in Bangkok, Thailand, and assisted in raising awareness about the company’s commitment to improving the nutrition profile for citizens around the world. We provided direct support and counsel to its registered dietitians and nutrition team in advance of their participation in the Academy of Nutrition & Dietetics annual conference (FNCE) and the Mayo Clinic Conference on Obesity. Additionally, we assisted with employee engagement for the global nutrition team and managed projects aimed at external stakeholder and influencer engagement.

O’Malley Hansen Communications has had the opportunity to raise the profile of the iconic Sara Lee brand by developing holistic strategies and programs, growing awareness and impacting the bottom line for its Bakery, Deli and Sweet Goods brands. The secret to our success lies with one thing: understanding our clients’ varying and diverse needs. This understanding has allowed us to develop effective and comprehensive programs – including many award winners – exploiting every opportunity with one outcome in mind: making Sara Lee’s regional and national brands THE choice for our key audiences. Our integrated communications campaigns deliver – whether we were engaging moms about whole grain nutrition through first-of-its-kind blogger summits, making them laugh with Second City to discover new deli meats, or introducing pound cake lovers to a new holiday. In addition, our role included every aspect of communications including corporate reputation and issues management, employee engagement, social/digital strategy, marketing communications, events, consumer marketing and nutrition communication prior to its acquisition by Tyson.

The Playtex brand team has counted on O’Malley Hansen Communications to provide creative thinking and strategic marketing counsel for product launches and portfolio support. Our work has included organizing and executing fashion showroom events, proactive media outreach and securing influencer partnerships to generate buzz and drive product sales with retailers like Macy’s and Kohl’s. Our creative work has resulted in numerous industry awards including PRSA’s coveted Silver Anvil Award for Integrated Communications in 2014.

The Bali bra brand team relied on O’Malley Hansen Communications to help women “Live Beautifully Daily” by educating fashion influencers and media about their bra and shapewear portfolio. Our team drove consistent coverage and social buzz by working closely with the brand and their partners to execute integrated marketing programs. From supporting seasonal product launches to CSR partnerships to hosting exclusive influencer and media immersion events, our team secured high-profile print, TV and online placements with the industry’s leading experts and most trusted fashion advisors.

The iconic Wonderbra brand engaged O’Malley Hansen Communications to help them lift brand awareness among lingerie enthusiast millennials. Our work focused on launching new styles every quarter through mass retailer-focused initiatives, social media community management and advertising, and fashion media engagement through proactive outreach and NYC showroom events. Our team also partnered with fashion influencers and lingerie experts to generate buzz and drive trial through #OOTD (outfit of the day) posts, product giveaways and national TV style segments.

O’Malley Hansen Communications supports Apio’s Eat Smart brand and its line of salad kits, blends, and shake ups. Our work includes executing influencer campaigns to build buzz and excitement around new products, supporting the brand at the Food & Nutrition Conference & Expo (FNCE) through sampling and media and influencer conversations, and managing and coordinating partnerships and content with registered dieticians. These tactics have enabled us to sustain consistent and continued coverage for the brand’s new and legacy products year-over-year.

National shoe retailer Famous Footwear set out to educate moms about its variety of well-known shoe brands offered in an easy-to-shop format. O’Malley Hansen Communications focused our efforts on engaging lifestyle media to reach a mix of youth, teen, women and parenting-focused publications. Our outreach was timed to appear when our target media were planning their back-to-school shopping stories.

O’Malley Hansen Communications was engaged to increase dog and cat owners’ awareness of Royal Canin’s Veterinary Diets, a segment of the brand that hadn’t actively participated in consumer marketing before. O’Malley Hansen executed the consumer launch of the CALM veterinary diet, as well as supported several other pet foods in the portfolio, via influencer and traditional media engagement. We also managed the brand’s partnership with top pet behaviorist Steve Dale, supervising a satellite media tour and the development of educational videos for consumer and trade use, as well as radio spots.

Crystal Farms partnered with Old El Paso to launch that brand’s first foray into Mexican Cheese Shreds. They brought on O’Malley Hansen to provide business to business support including social media support, tradeshow support and media relations. In 2020, our support for Crystal Farms extended into consumer support for their Cheese Wraps products.

Conagara boasts some of the most recognizable and innovative names in foodservice, from Slim Jim to Vlassic to Orville Redenbacher’s and more. Our support has been to reach out to key journalists and publications to offer Conagra’s leadership as thought leaders in the snacking space and generate awareness for new products at key tradeshows like NACS, Expo West and Summer Fancy Food Show.

Pet care and nutrition company Manna Pro has engaged O’Malley Hansen for multiple programs, from vlogger campaigns to drive trial of pet products to producing a digital video series with their Equine partner to raise awareness of the company’s cause initiatives. We’ve supported their Poultry division extensively with their strategy to target the untapped and growing population of urban and suburban backyard chicken owners in the U.S., helping to establish and grow their interactive online community, City Yolks, by creating brand guides and social content and also launching their non-GMO line of feed. Additionally, we managed long-term partnerships with several “chick-fluencers” across the country to promote their wide-range of products, educate chicken enthusiasts and demonstrate the joy of raising chickens in non-rural environments.

Our Leadership Team

O’Malley Hansen Communications infuses the high quality of big firm work with the focused client service and cutting-edge strategy that only a nimble, independently owned public relations agency can offer.


Engage With Us