Communications and PR Services for Pets and Animal Care Brands
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HOW WE SERVE PETS AND ANIMAL CARE BRANDS
- Dogs and cats and chickens and horses – agency leadership has more than 100 years of pet experience that covers the domestic animal kingdom
- Agency Elite Award and viral campaign recognition – 100+ national and international placements of the Humane Society of Missouri’s Shelter Buddies Reading Program
- Built the No. 1 online community for urban and suburban chicken owners with industry leader Manna Pro
We love pets and the pet food and accessories industry. Through our extensive experience working in pet and animal care, we have cultivated longstanding relationships with consumer and trade reporters, experts and influencers – all important to your business.
From product launches to consumer education campaigns, thought leadership to community engagement, we’ve supported pet brands and animal welfare organizations through community relations and events, consumer marketing, crisis/issues management, marketing to vets and simplifying complex scientific messaging for target audiences.
From the farm to the family room, brands have relied on our experience and enthusiasm to drive awareness and measurable business results.
BRANDS WE'VE WORKED WITH
O’Malley Hansen Communications was engaged to increase dog and cat owners’ awareness of Royal Canin’s Veterinary Diets, a segment of the brand that hadn’t actively participated in consumer marketing before. O’Malley Hansen executed the consumer launch of the CALM veterinary diet, as well as supported several other pet foods in the portfolio, via influencer and traditional media engagement. We also managed the brand’s partnership with top pet behaviorist Steve Dale, supervising a satellite media tour and the development of educational videos for consumer and trade use, as well as radio spots.
Pet care and nutrition company Manna Pro has engaged O’Malley Hansen for multiple programs, from vlogger campaigns to drive trial of pet products to producing a digital video series with their Equine partner to raise awareness of the company’s cause initiatives. We’ve supported their Poultry division extensively with their strategy to target the untapped and growing population of urban and suburban backyard chicken owners in the U.S., helping to establish and grow their interactive online community, City Yolks, by creating brand guides and social content and also launching their non-GMO line of feed. Additionally, we managed long-term partnerships with several “chick-fluencers” across the country to promote their wide-range of products, educate chicken enthusiasts and demonstrate the joy of raising chickens in non-rural environments.
The Humane Society of Missouri, one of the top five largest animal rescue and sheltering operations in the country, has relied on us for more than 10 years to support the animal shelter across a variety of functions, including media relations, events, thought leadership and social media. Our team is constantly working to earn consistent coverage, both in St. Louis and on a national stage. This includes public service campaigns, such as our 70 & Over, Don’t Take Rover platform to prevent hot car deaths, and heartwarming media angles like our Shelter Buddies Reading Program. This program started out as a holiday activation that featured children reading classic stories to adoptable shelter dogs and turned into a truly viral media sensation that garnered interviews from major national and international media outlets generating hundreds of millions of traditional, social and digital impressions.
O’Malley Hansen has decades of experience concepting and executing programs for top pet food brands. Prior to forming O’Malley Hansen, Kelly O’Malley worked at Ralston Purina’s in-house agency supporting Purina Pet Foods. In addition to launching new products, engaging the Breeder & Enthusiast audiences, walking the Westminster Dog Show and leveraging Purina employees as brand ambassadors, Kelly also has worked with a variety of pet media since the early days in her career.
O’Malley Hansen supported Nature’s Variety on a number of initiatives, including driving earned coverage for product launches, social media counsel and sponsorship publicity. We introduced the brand and products to consumer media and pet influencers, and worked to educate media on the raw diet trend, utilizing desksides, mailers and creative pitches to spread awareness of the innovation and establish Nature’s Variety as a leader in this category. We secured coverage with key targets, including a high-profile placement in The New York Times.
Our Leadership Team
O’Malley Hansen Communications infuses the high quality of big firm work with the focused client service and cutting-edge strategy that only a nimble, independently owned public relations agency can offer.
Noah Messel
Vice President
Noah Messel is a results-oriented public relations professional who has developed, executed and managed comprehensive communications programs that build and eng ...
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Todd Hansen
Principal
Todd Hansen has served as an advisor to companies large and small during 25+ year career as a communications agency professional. He has extensive experience ...
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Kelly O’Malley
Principal
Kelly O’Malley is a results-driven communications professional with experience in strategic planning, media relations, influencer outreach and food/nutrition communication.
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Noah Messel
Vice President
Noah Messel is a results-oriented public relations professional who has developed, executed and managed comprehensive communications programs that build and eng ...
Read More
Todd Hansen
Principal
Todd Hansen has served as an advisor to companies large and small during 25+ year career as a communications agency professional. He has extensive experience ...
Read More
Kelly O’Malley
Principal
Kelly O’Malley is a results-driven communications professional with experience in strategic planning, media relations, influencer outreach and food/nutrition communication.
Read More
