GRAETER’S ICE CREAM SELECTS O’MALLEY HANSEN COMMUNICATIONS
AS A PUBLIC RELATIONS AGENCY OF RECORD
Cincinnati – JULY 23, 2024 – Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker has selected O’Malley Hansen Communications (OHC), a full-service integrated communications and public relations agency, as an agency of record. OHC will lead national public relations and influencer marketing strategy, with a focus on brand building and ecommerce gifting.
The Cincinnati-based, 154-year-old family business is famous for its unique “French Pot” process, which handcrafts ice cream in two-and-a-half gallon batches at a time. Graeter’s has won the hearts of ice cream enthusiasts across the country, as well as the respect of the nation’s most influential foodies.
OHC was awarded the Graeter’s business in May 2024 following a competitive review. The partnership, spanning such initiatives as media relations, creative consumer and B2B brand-building campaigns, influencer strategy, and gifting, is set to support and bolster Graeter’s marketing and social media teams.
Longtime-partner RMD Advertising will continue to strengthen Graeter’s Ice Cream’s strong retail position through their scoop shop markets in the Midwest region.
“Graeter’s has a unique relationship with our consumers who appreciate our ‘French Pot’ and signature chocolate chips, and we are always identifying new opportunities to introduce our brand to ice cream lovers,” said Richard Graeter, president and CEO, Graeter’s Ice Cream. “OHC has strong brand-building expertise through integrated creative thinking and national media relations, so they will be great partners to us.”
Fourth-generation family members Richard Graeter, Chip Graeter, and Bob Graeter run the business started by their great grandparents, Louis and Regina Graeter, in 1870. The company wants to build upon its strong presence in the Midwest.
“We are very happy to bring our expertise working with food brands and family-owned businesses to spread the joy that this iconic brand delivers in every scoop,” said Todd Hansen, principal, O’Malley Hansen Communications. “We cannot wait to share the excitement of getting Graeter’s Ice Cream across the country to demonstrate that it is the perfect gift for friends and family, as well as clients and employees.”
# # #
About O’Malley Hansen Communications
Founded in 2006, O’Malley Hansen Communications is a full-service integrated communications and public relations agency that infuses the high quality of big firm work with the focused client service and cutting-edge strategy that only a nimble, independently owned public relations agency can offer. The company specializes in consumer marketing, corporate reputation, social media, influencer outreach, and employee engagement and has offices and employees across the U.S.
For more information, visit www.omalleyhansen.com.
LinkedIn: https://linkedin.com/company/o’malley-hansen-communications.
About Graeter’s Ice Cream
Graeter’s Ice Cream, celebrating its 154th anniversary, produces craft ice cream using French Pots®, a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Tasted among 13 national brands, Graeter’s was voted the #1 Vanilla Ice Cream by MyRecipes.com in 2019. Famous for their signature chocolate chips, the Cincinnati-based company remains family owned and operated and continues to handcraft ice cream two-and-a-half gallons at a time. Today, Graeter’s currently has 55 retail stores and ships over 300,000 pints annually across the country. Graeter’s can also be found in more than 3,000 grocery stores in 46 states. Visit www.graeters.com for more information.
Facebook: https://facebook.com/Graeters
Instagram: https://instagram.com/Graeters
Pinterest: https://pinterest.com/Graeters