Our team headed to Washington, D.C. with HanesBrands to announce the company’s expanding corporate social responsibility efforts in Central America through its partnerships with Glasswing International. Watch the video of the press briefing and panel discussion.
OHC vice president Elizabeth Castro will be a speaker at the March 1, 2011 PR News Measurement Conference in Washington, D.C. to share her insights on how to benchmark and measure the impact of social media efforts. She’ll share insights into how to provide clients with quantitative and qualitative data, as well an analysis, to […]
OHC worked with Hanesbrands Inc. to develop and implement an external communications strategy to showcase the company’s global corporate social responsibility initiatives. In addition to helping the company create content for www.HanesbrandsCSR.com, which was launched in 2010, we also launched a social media news release that is continually updated with new initiatives. Watch Hanesbrands’ video […]
OHC planned and executed a national media tour in New York City for Schlafly Beer, the second largest brewer in St. Louis. The tour promoted the craft beer industry and St. Louis as the ideal brewpub destination rich in history and heritage. Throughout the 3-day trip, Schlafly Beer Co-founder Dan Kopman met with prominent media […]
Over the past year, OHC has helped Hanesbrands Inc. implement corporate social responsibility (CSR) initiatives in Latin America and the Caribbean. Today, Hanesbrands is participating in the largest CSR conference in El Salvador, sponsored by FUNDEMAS, that has received extensive local media coverage. Watch this video to learn about some of Hanesbrands’ CSR projects supporting […]
OHC is excited to be featured in a PR News case study about our work with Sara Lee Deli. See how we partnered with Chicago’s famed Second City to entertain, educate and engage moms through the humorous “Mama Saga” video campaign. You can read the full case study here. You can also watch the full […]
OHC vice president Elizabeth Castro teamed up with Hanesbrands Inc. communications manager Matthew Young on a PR Insiders column entitled, “Embedded Influencers Can Redefine How Brands Connect With Consumers.” The column provides insights into how to work with influencers beyond the typical model of engaging with bloggers, and gives a real life example of how […]
Coming out in August 2010, two articles by O’Malley Hansen Communications (OHC) will be featured in the PR News Employee Communications Guidebook (available at www.prnewsonline.com). OHC vice president Elizabeth Castro shares best practices for developing, implementing and managing employee awards programs tied to performance. She also co-authored an article with Hanesbrands Inc. communications manager Matthew Young […]
OHC VP, Kim Yurkovich, accepted the 2010 BrandSmart Award of Distinction for a Consumer Campaign from the American Marketing Association, Chicago Chapter on behalf of Sara Lee Deli. Sara Lee Deli won the BrandSmart Award for its groundbreaking Mama Saga campaign. Way to go!
The OHC team is proud to accept two Silver Trumpets from the Publicity Club of Chicago (PCC). The first award-winning entry, “Taking Hanesbrands to New Heights” was received in the marketing category. The Expedition Hanesbrands campaign includes a trek to Mt. Everest to test innovative Champion and Duofold brand apparel. The second winning entry, Sara […]