OHC Helps Hanesbrands Inc. Tell Its’ Global Corporate Social Responsibility Story

OHC worked with Hanesbrands Inc. to develop and implement an external communications strategy to showcase the company’s global corporate social responsibility initiatives. In addition to helping the company create content for, which was launched in 2010, we also launched a social media news release that is continually updated with new initiatives. Watch Hanesbrands’ video […]

OHC Supports Hanesbrands’ Corporate Social Responsibility Efforts in El Salvador

Over the past year, OHC has helped Hanesbrands Inc. implement corporate social responsibility (CSR) initiatives in Latin America and the Caribbean. Today, Hanesbrands is participating in the largest CSR conference in El Salvador, sponsored by FUNDEMAS, that has received extensive local media coverage. Watch this video to learn about some of Hanesbrands’ CSR projects supporting […]

OHC Vice President is This Week’s PR Insiders Column Contributor in PR News

OHC vice president Elizabeth Castro teamed up with Hanesbrands Inc. communications manager Matthew Young on a PR Insiders column entitled, “Embedded Influencers Can Redefine How Brands Connect With Consumers.” The column provides insights into how to work with influencers beyond the typical model of engaging with bloggers, and gives a real life example of how […]

OHC Shares Best Practices in the PR News 2010 Employee Communications Guidebook

Coming out in August 2010, two articles by O’Malley Hansen Communications (OHC) will be featured in the PR News Employee Communications Guidebook (available at OHC vice president Elizabeth Castro shares best practices for developing, implementing and managing employee awards programs tied to performance. She also co-authored an article with Hanesbrands Inc. communications manager Matthew Young […]

2010 BrandSmart Award of Distinction

OHC VP, Kim Yurkovich, accepted the 2010 BrandSmart Award of Distinction for a Consumer Campaign from the American Marketing Association, Chicago Chapter on behalf of Sara Lee Deli. Sara Lee Deli won the BrandSmart Award for its groundbreaking Mama Saga campaign. Way to go!

OHC Wins Two Silver Trumpet Awards from the Publicity Club of Chicago

The OHC team is proud to accept two Silver Trumpets from the Publicity Club of Chicago (PCC). The first award-winning entry, “Taking Hanesbrands to New Heights” was received in the marketing category. The Expedition Hanesbrands campaign includes a trek to Mt. Everest to test innovative Champion and Duofold brand apparel. The second winning entry, Sara […]

Sara Lee Deli social media campaign featured on

Part two of Sara Lee Deli’s successful “Mama Saga” social media campaign, featuring the talents of Second City Communications, was featured in advertising columnist Stuart Elliott’s “Campaign Spotlight” on The New York Times website. The new Saga Solver campaign, designed to connect with moms by using humor and providing solutions to her daily saga, is […]

OHC Helps Expedition Hanesbrands Reach New Heights

The OHC team continues its public relations support of Expedition Hanesbrands, an expedition to Mt. Everest planned for spring 2010 with Canadian mountaineer Jamie Clarke. The program first launched in September 2009 with a live online press conference in which Champion-branded gear developed for the climbing team was unveiled to the public. Next up: In […]