OHC and Sara Lee Deli launched a robust social media program to build awareness of Sara Lee Fresh Ideas™ pre-sliced deli meat and foster relationships with moms online.  The program features a branded channel on Metacafe, enhanced Facebook page and newly created Twitter handle.  Utilizing multiple social media platforms and performing extensive mom blogger outreach, OHC worked to build an online community and position Sara Lee Deli as an everyday resource to moms.