OHC vice president Elizabeth Castro teamed up with Hanesbrands Inc. communications manager Matthew Young on a PR Insiders column entitled, “Embedded Influencers Can Redefine How Brands Connect With Consumers.” The column provides insights into how to work with influencers beyond the typical model of engaging with bloggers, and gives a real life example of how OHC created the model for its work with Expedition Hanesbrands, an expedition to Mt. Everest in spring 2010. Read the full article here on PR News Online.