When Sara Lee wanted to gather insights on the nutrition challenges moms face as they get ready for the back-to-school season, they tapped into the influential mom blog community for information, advice and solutions for America’s moms. OHC engaged 13 top mom bloggers to attend the first-ever Sara Lee Soft & Smooth Back-to-School Nutrition Summit at the Kitchens of Sara Lee. At the Summit, moms discussed family-friendly whole grain nutrition with nutritionists, chefs and each other. The insights were shared with through traditional and social media and expanded our relationships with some of the country’s most influential moms.