Sara Lee Deli social media campaign featured on

Part two of Sara Lee Deli’s successful “Mama Saga” social media campaign, featuring the talents of Second City Communications, was featured in advertising columnist Stuart Elliott’s “Campaign Spotlight” on The New York Times website. The new Saga Solver campaign, designed to connect with moms by using humor and providing solutions to her daily saga, is part of the brand’s long-term strategy to provide information to moms to help simplify her life.