The Magic of Whole Grains and Sara Lee Soft & Smooth

In support of Sara Lee’s collaboration with Disney’s “Wizards of Waverly Place The Movie” DVD release, OHC connected fans of the show to the brand by creating a series of online video messages with two of the show’s stars, David Henrie and Jake T. Austin.  Messages from Henrie and Austin helped Sara Lee reach consumers online to spread the word about giving back to local communities to ensure all families have access to good nutrition and whole grains.  The videos encourage fans to participate in a sweepstakes where consumers have a chance to join the stars as they donate 25,000 loaves of Soft & Smooth bread to a food bank near the winner’s hometown.  The videos will be posted throughout the campaign on YouTube, Facebook and fan blogs.