Bali Intimates engaged O’Malley Hansen Communications to spark conversation and drive brand affinity by raising awareness for their “Live Beautifully Daily” campaign.
We invited fashion and lifestyle influencers to join us for the Bali Style Summit, a one-day, brand-immersion event at the HanesBrands Design Center.
The Bali Style Summit provided 14 key authorities on intimate apparel, lifestyle and fashion the opportunity to build their fashion foundation with Bali and Jennifer Rade. Activities included style sessions with the Bali brand and R&D teams, conversations with Jennifer to learn about her career as a Hollywood stylist, discussions around the benefit of bras and shapewear and how to get a perfect fit, a product fashion show/innovation showcase and professional makeup tutorials. The event concluded with everyone wearing their own LBDs (little black dresses) for a fun night out in New York, complete with dinner and a Broadway musical.
The Bali Style Summit garnered more than 2 million impressions through social media and blog coverage and established deep relationships with influencers, opening the door to future collaboration opportunities.