The Circle of Sisters partnership provided Bali the unique opportunity to showcase its product portfolio and benefits to a key target audience. We participated in the annual Circle of Sisters event in New York City to create awareness for the product portfolio with women of color.
O’Malley Hansen Communications worked with five bloggers to serve as Bali brand ambassadors and help promote the event to their readers. Celebrity stylist Jennifer Rade and Bali ambassador Patrice Yursik, founder of Afrobella, co-emceed a workshop to showcase ways women could customize their look for their body type and discussed ways to dress for every occasion – helping them feel beautiful on the inside and outside.
We introduced/reinforced the Bali brand to 38,000 women through the Circle of Sisters partnership and secured 1.3 million impressions from a mix of blog and social media posts.