Bali Intimate Apparel wanted to differentiate the brand by appealing to women's emotional side — that real beauty is more than a look, it's how you feel inside. They needed a thoughtful and multi-faceted campaign that best embodied the brand platform, Live Beautifully Daily.
We developed a campaign focused on the idea that every woman wants the perfect LBD (little black dress) or to Live Beautifully Daily. The campaign positioned the brand as offering the key pieces she needs to simplify her lingerie drawer and her life.
Through media outreach for the new product launches, a two-day NYC Style Summit, a national spokesperson partnership, key influencer relationships and a consumer survey, we generated more than 200 million media impressions and simnifically increased Facebook "likes" and Twitter followers.