Broyhill Furniture sought to build stronger relationships with its network of independent dealers and capitalize on a strategic partnership with the Make-A-Wish Foundation. The goal was to create a "tie-breaker" in the minds of consumers at the point of purchase admit a competitive landscape.
We launched the Broyhill / Make-A-Wish Foundation National Wish-Granting Alliance to conduct room makeovers for approximately 50 children around the U.S. with life-threatening illnesses. The program included shopping parties and room reveals with local print and TV media. Photos and videos from the events were shared broadly over social media.
We successfully executed more than 70 events in 45 markets with more than 40 Broyhill dealers, and produced more than 27 million local media impressions.