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Broyhill Furniture sought to build stronger relationships with its network of independent dealers and capitalize on a strategic partnership with the Make-A-Wish Foundation. The goal was to create a "tie-breaker" in the minds of consumers at the point of purchase admit a competitive landscape.

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We launched the Broyhill / Make-A-Wish Foundation National Wish-Granting Alliance to conduct room makeovers for approximately 50 children around the U.S. with life-threatening illnesses. The program included shopping parties and room reveals with local print and TV media. Photos and videos from the events were shared broadly over social media.

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We successfully executed more than 70 events in 45 markets with more than 40 Broyhill dealers, and produced more than 27 million local media impressions.

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Broyhill Furniture: Wishes Come True