Digitsole, an innovative French tech company, asked us to help promote Smartshoe, the world’s first intelligent footwear featuring heated insoles and smartphone connectivity, at the 2016 Consumer Electronics Show. We positioned Digitsole, which was relatively unknown to the U.S. media, as “cutting edge” leaders in the industry and engaged CES media aggressively before the show, at the media preview event Unveiled and on-site during each day of the show.
We secured 41 placements in one week for Smartshoe, reaching a total of 531 million impressions in top-tier broadcast, print and online outlets such as the TODAY Show, Wall Street Journal, USA Today, New York Times, NBC News, CNBC, Bloomberg Businessweek, Wired, CNET, and Mashable.