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Energizer: Change Your Clock – Change Your Battery

For more than 20 years, Energizer turned to us for every aspect of the brand’s consumer outreach: national and local public relations, social media, corporate social responsibility, celebrity engagement, marketing to moms, influencer outreach, and more.

For two decades, we leveraged annual daylight savings time change to remind everyone to replace the batteries in their smoke/carbon monoxide detectors when they change their clocks. The team partnered with the International Association of Fire Chiefs to lend credibility to the campaign and reach consumers both nationally and locally through neighborhood canvasses, battery/smoke alarm donations, customizable local safety took kits and widespread media relations.

For the 25th anniversary of this award-winning program, we staged a press conference and fire safety event at the location of the Great Chicago Fire, working with the Chicago Fire Department and MLB Hall of Famer Cal Ripken, Jr. to announce a commitment to donate 250,000 batteries and adopt 25 fire departments across the U.S.

The Change Your Clock Change Your Battery® campaign has generated billions of media impressions in the past 25 years, with many stories directly linking the program to saving lives. The program also spurred the donation of more than 4 million batteries over the program’s lifespan, and hundreds of local events with neighborhood firefighters have brought the Change Your Clock Change Your Battery message into communities and consumers’ homes across the nation.