SharkNinja: Sofia Vergara Serves Up the Ninja Coffee Bar System

We helped plan and execute an exclusive media and influencer event in New York City to raise awareness of Sofia Vergara’s partnership with the brand and the differentiating features of the product.

During the event, Sofia talked about her love for the product, shared her favorite Ninja Coffee Bar recipes with the media, took photos with attendees and led a Q&A session so the media could learn about the product. Drinks were served by baristas to showcase the wide range of capabilities of the product, including  classic/rich, iced coffee, cappuccino, Sweet Sofia, Flat White, and Pumpkin Spice Latte.

Through long-term media contacts and strategic outreach, we secured several top-tier media and influencer attendees, including Cosmopolitans for Latinas, Woman’s World, Mom Trends and Lo Bosworth for a total of 35 million media impressions.