Blueprint4Summer is a web app designed by Build-A-Bear Workshop founder Maxine Clark to grant St. Louis and surrounding families free and easy access to information about the thousands of summer camps available in the region. Since its launch in 2015, O’Malley Hansen has led the St. Louis-based non-profit organization’s media relations efforts, challenged each year […]
Manna Pro: City Yolks Social Community
O’Malley Hansen was tapped to help Manna Pro, a leading manufacturer and marketer of pet care and nutrition, reach the untapped and growing population of Millennial urban and suburban backyard chicken owners in the U.S. The company was perfectly positioned to use its homestead roots to help city dwellers bring the barnyard to their backyard […]
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Sara Lee Soft & Smooth Great Whole Grain Giveaway
As Sara Lee Fresh Bakery’s agency of record for nearly a decade, the OHC team worked with an integrated marketing team to support new product launches, brand equity campaigns, national public relations, local public relations, nutrition communication, blogger programs, and issues/crisis management. Sara Lee Fresh Bakery found there was tremendous confusion in the bread aisle […]
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OHC Case Study: Value Travel Brand
A value travel brand was planning a brand refresh with a focus on being family-friendly due to its affordability and brand playfulness. It turned to O’Malley Hansen for an integrated marketing approach to leverage media for storytelling about the brand and its refreshed appeal. OHC planned a campaign that would help our family travel media […]
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OHC Case Study: Hawaiian Travel Brand
When a Hawaiian travel brand set out to educate high-net worth consumers about a new offering, they engaged O’Malley Hansen Communications to bring an integrated marketing approach to the assignment. The resulting campaign supported the execution of an on-island influencer event to give media and influencers a thorough understanding of the brand and its offerings […]
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Bali Intimates: Partnering with the Circle of Sisters
The Circle of Sisters partnership provided Bali the unique opportunity to showcase its product portfolio and benefits to a key target audience. We participated in the annual Circle of Sisters event in New York City to create awareness for the product portfolio with women of color. O’Malley Hansen Communications worked with five bloggers to serve […]
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Energizer: Positive Energy Around the World
Throughout our 20-year partnership with Energizer, we were involved in every aspect of the brand’s outreach. A unique international project challenged us to connect a series of races around the world into one, cohesive effort to launch a new global communications platform: That’s Positive Energy. To bring the idea to life, we forged a partnership […]
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SharkNinja: Cleaning Up on Coverage with a Blend of Communications
SharkNinja is a pioneer in the housewares industry, creating innovative products that answer the needs of today’s consumer. Our results-driven, unified public relations and social media campaigns helped grow the brand from a relatively small housewares company to a $1.5 billion-dollar industry leader. Today Shark has established itself as a pioneering product line that consumers […]
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Digitsole: Walking the Walk for Smartshoe
Digitsole, an innovative French tech company, asked us to help promote Smartshoe, the world’s first intelligent footwear featuring heated insoles and smartphone connectivity, at the 2016 Consumer Electronics Show. We positioned Digitsole, which was relatively unknown to the U.S. media, as “cutting edge” leaders in the industry and engaged CES media aggressively before the show, […]
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California Pizza Kitchen: Writing the Next Chapter of a Popular Restaurant
California Pizza Kitchen (CPK) wanted to attract people coming back to casual dining restaurants, especially young foodies and sophisticated foodies. It tasked O’Malley Hansen Communications with securing media coverage announcing the “Next Chapter” makeover of its locations in St. Louis and Chicago in 2015 to celebrate the brand’s 30th anniversary and new restaurant décor and […]
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