Bali Intimates: Partnering with the Circle of Sisters

The Circle of Sisters partnership provided Bali the unique opportunity to showcase its product portfolio and benefits to a key target audience. We participated in the annual Circle of Sisters event in New York City to create awareness for the product portfolio with women of color. O’Malley Hansen Communications worked with five bloggers to serve […]

Energizer: Positive Energy Around the World

Throughout our 20-year partnership with Energizer, we were involved in every aspect of the brand’s outreach. A unique international project challenged us to connect a series of races around the world into one, cohesive effort to launch a new global communications platform: That’s Positive Energy. To bring the idea to life, we forged a partnership […]

SharkNinja: Cleaning Up on Coverage with a Blend of Communications

SharkNinja is a pioneer in the housewares industry, creating innovative products that answer the needs of today’s consumer. Our results-driven, unified public relations and social media campaigns helped grow the brand from a relatively small housewares company to a $1.5 billion-dollar industry leader. Today Shark has established itself as a pioneering product line that consumers […]

Turkish Airlines: Kobe Bryant Shows His Selfie

When Turkish Airlines called upon athletic superstars Kobe Bryant and Lionel Messi to promote the airline’s new motto, Widen Your World with Kobe vs. Messi: The Selfie Shootout commercial, we worked to break through the noise of the vast Global Business Travel Association Conference and elevate the Turkish Airlines’ brand above its competitors by capitalizing […]

Digitsole: Walking the Walk for Smartshoe

Digitsole, an innovative French tech company, asked us to help promote Smartshoe, the world’s first intelligent footwear featuring heated insoles and smartphone connectivity, at the 2016 Consumer Electronics Show. We positioned Digitsole, which was relatively unknown to the U.S. media, as “cutting edge” leaders in the industry and engaged CES media aggressively before the show, […]

California Pizza Kitchen: Writing the Next Chapter of a Popular Restaurant

California Pizza Kitchen (CPK) wanted to attract people coming back to casual dining restaurants, especially young foodies and sophisticated foodies. It tasked O’Malley Hansen Communications with securing media coverage announcing the “Next Chapter” makeover of its locations in St. Louis and Chicago in 2015 to celebrate the brand’s 30th anniversary and new restaurant décor and […]

Abt Electronics: Selling the Family Store

Abt Electronics, the nation’s largest single store retailer of electronics and appliance, has mastered increasing brand awareness on a local and national level and establishing members of Abt’s staff as go-to experts in their respective fields. During a five-year collaboration, our team helped achieve this by identifying and training more than a dozen Abt employees […]

SharkNinja: Sofia Vergara Serves Up the Ninja Coffee Bar System

We helped plan and execute an exclusive media and influencer event in New York City to raise awareness of Sofia Vergara’s partnership with the brand and the differentiating features of the product. During the event, Sofia talked about her love for the product, shared her favorite Ninja Coffee Bar recipes with the media, took photos […]

Energizer: The Virtual Life of the Energizer Bunny

In 2009, we brought the Energizer Bunny to life online by launching him onto Facebook and Twitter. We leveraged his appearance with paid promotion to our posts, which proved beneficial in increasing reach and engagement beyond our organic reach. To capitalize, we engaged our online community through sweepstakes on our Facebook Page and complemented these […]

Babbel: Success in any Language

Babbel, a language learning app headquartered in Berlin, faced the challenge of launching in the U.S. and differentiating itself within a crowded market filled with industry-leading brands. We increased brand awareness and media coverage through competitor research, aggressive media outreach, and tailored strategic messaging. We highlighted the importance and benefits of lifelong education and positioned […]