Abt Electronics: Selling the Family Store

Abt Electronics, the nation’s largest single store retailer of electronics and appliance, has mastered increasing brand awareness on a local and national level and establishing members of Abt’s staff as go-to experts in their respective fields. During a five-year collaboration, our team helped achieve this by identifying and training more than a dozen Abt employees […]

SharkNinja: Sofia Vergara Serves Up the Ninja Coffee Bar System

We helped plan and execute an exclusive media and influencer event in New York City to raise awareness of Sofia Vergara’s partnership with the brand and the differentiating features of the product. During the event, Sofia talked about her love for the product, shared her favorite Ninja Coffee Bar recipes with the media, took photos […]

Energizer: The Virtual Life of the Energizer Bunny

In 2009, we brought the Energizer Bunny to life online by launching him onto Facebook and Twitter. We leveraged his appearance with paid promotion to our posts, which proved beneficial in increasing reach and engagement beyond our organic reach. To capitalize, we engaged our online community through sweepstakes on our Facebook Page and complemented these […]

Babbel: Success in any Language

Babbel, a language learning app headquartered in Berlin, faced the challenge of launching in the U.S. and differentiating itself within a crowded market filled with industry-leading brands. We increased brand awareness and media coverage through competitor research, aggressive media outreach, and tailored strategic messaging. We highlighted the importance and benefits of lifelong education and positioned […]

Jet Edge: A Private Jet Company Takes Flight

Despite emerging as one of the fastest growing private jet companies in the U.S. in recent years, Jet Edge International came to us as a brand in transition with limited visibility beyond the highly competitive aviation industry. Recognizing an opportunity to tell a business story that would both raise the company’s mainstream business profile and […]

Gateway Bronco: Restoring a Legend One Like at a Time

Gateway Bronco delivers rugged Ford Broncos at the intersection of vintage American craftsmanship and modern American performance. The founder scours barns across the country looking for original, first generation trucks and then works to restore and modernize them. O’Malley Hansen Communications joined the company at launch in 2016 to quickly raise awareness and get an […]

Humane Society of Missouri: Sharing the Story of the Shelter Buddies Reading Program

Humane Society of Missouri shelter staff and leadership find the most innovative ways to enhance the lives of shelter pets as they await their forever homes. The Shelter Buddies Reading Program invites children throughout St. Louis to read to shelter animals currently awaiting adoption. The program has dual benefits – it helps the animals by […]

The Normal Brand: The Serious Business of Driving Consumer Coverage

A unique founder’s story drove the launch of The Normal Brand, an upscale lifestyle clothing line born out of a response to the popularity of coastal brands like Johnnie-O and Vineyard Vines. The Normal Brand founder, Jimmy Sansone, quit a high-paying job as an investment banker to create a lifestyle brand that catered to the […]

Energizer: Filling Up the Hot Hare Balloon

For more than 20 years, we helped bring the message of the Energizer Bunny into the homes of millions of Americans. Using a steady mix of traditional outreach and cause marketing, we helped raise awareness of the benefits of the Energizer brand and demonstrated its commitment to social responsibility. We were regularly tasked to find […]

SharkNinja: A Holiday Call to Be the Barista

Forty-five food and lifestyle influencers created unique, seasonal content to showcase the unique features of the Ninja Coffee Bar System in a program we developed to help SharkNinja grab market share in a competitive category. During the campaign, the influencers engaged their audiences by offering readers a chance to win a Ninja Coffee Bar System […]