O’Malley Hansen was tapped to help Manna Pro, a leading manufacturer and marketer of pet care and nutrition, reach the untapped and growing population of Millennial urban and suburban backyard chicken owners in the U.S. The company was perfectly positioned to use its homestead roots to help city dwellers bring the barnyard to their backyard […]
OHC Case Study: Value Travel Brand
A value travel brand was planning a brand refresh with a focus on being family-friendly due to its affordability and brand playfulness. It turned to O’Malley Hansen for an integrated marketing approach to leverage media for storytelling about the brand and its refreshed appeal. OHC planned a campaign that would help our family travel media […]
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OHC Case Study: Hawaiian Travel Brand
When a Hawaiian travel brand set out to educate high-net worth consumers about a new offering, they engaged O’Malley Hansen Communications to bring an integrated marketing approach to the assignment. The resulting campaign supported the execution of an on-island influencer event to give media and influencers a thorough understanding of the brand and its offerings […]
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Bali Intimates: Partnering with the Circle of Sisters
The Circle of Sisters partnership provided Bali the unique opportunity to showcase its product portfolio and benefits to a key target audience. We participated in the annual Circle of Sisters event in New York City to create awareness for the product portfolio with women of color. O’Malley Hansen Communications worked with five bloggers to serve […]
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SharkNinja: Cleaning Up on Coverage with a Blend of Communications
SharkNinja is a pioneer in the housewares industry, creating innovative products that answer the needs of today’s consumer. Our results-driven, unified public relations and social media campaigns helped grow the brand from a relatively small housewares company to a $1.5 billion-dollar industry leader. Today Shark has established itself as a pioneering product line that consumers […]
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Bali Intimates: Hosting the Bali Style Summit
Bali Intimates engaged O’Malley Hansen Communications to spark conversation and drive brand affinity by raising awareness for their “Live Beautifully Daily” campaign. We invited fashion and lifestyle influencers to join us for the Bali Style Summit, a one-day, brand-immersion event at the HanesBrands Design Center. The Bali Style Summit provided 14 key authorities on intimate […]
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California Pizza Kitchen: Writing the Next Chapter of a Popular Restaurant
California Pizza Kitchen (CPK) wanted to attract people coming back to casual dining restaurants, especially young foodies and sophisticated foodies. It tasked O’Malley Hansen Communications with securing media coverage announcing the “Next Chapter” makeover of its locations in St. Louis and Chicago in 2015 to celebrate the brand’s 30th anniversary and new restaurant décor and […]
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SharkNinja: Sofia Vergara Serves Up the Ninja Coffee Bar System
We helped plan and execute an exclusive media and influencer event in New York City to raise awareness of Sofia Vergara’s partnership with the brand and the differentiating features of the product. During the event, Sofia talked about her love for the product, shared her favorite Ninja Coffee Bar recipes with the media, took photos […]
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The Normal Brand: The Serious Business of Driving Consumer Coverage
A unique founder’s story drove the launch of The Normal Brand, an upscale lifestyle clothing line born out of a response to the popularity of coastal brands like Johnnie-O and Vineyard Vines. The Normal Brand founder, Jimmy Sansone, quit a high-paying job as an investment banker to create a lifestyle brand that catered to the […]
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Anheuser Busch: Celebrating the Future of Leadership
In 2012, O’Malley Hansen Communications created a leadership scholarship and symposium for Anheuser-Busch that leveraged the brewer’s relationship with United Negro College Fund and refreshed a historic African-American marketing campaign. We extended and amplified the program in 2013, designing and executing a corporate scholarship and two-day leadership symposium inspired by a renowned art collection celebrating […]
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