Stressed is Desserts Spelled Backwards

In the fall of 2009, Sara Lee Sweet Goods set out to help America’s city dwellers de-stress with a daily indulgence.  With a focus on snacking with Sara Lee Bites and Simple Sweets, OHC encouraged consumers to enjoy a sweet treat any time of day within moderation.  By leveraging the newsworthiness of the annual Forbes Magazine “America’s Most Stressful Cities,” list and with the help of stress expert, Loretta LaRoche and Sara Lee chef, Jill Houk, our complete program of tips and simple, stress -free recipes became a popular topic of conversation in the media and on social networks like Facebook and Twitter.