Communications and PR Services for Food and Beverage Brands

PepsiCo’s product portfolio, supply chain and distribution network – as well as its best-in-class research and development and innovation expertise – provides an exceptional opportunity to help combat many of the world’s largest nutrition challenges. The PepsiCo Nutrition team wanted to tell its story to key health influencers. O’Malley Hansen Communications helped build relationships with key influencers at the International Congress of Nutrition held in Bangkok, Thailand, and assisted in raising awareness about the company’s commitment to improving the nutrition profile for citizens around the world. We provided direct support and counsel to its registered dietitians and nutrition team in advance of their participation in the Academy of Nutrition & Dietetics annual conference (FNCE) and the Mayo Clinic Conference on Obesity. Additionally, we assisted with employee engagement for the global nutrition team and managed projects aimed at external stakeholder and influencer engagement.

O’Malley Hansen Communications has had the opportunity to raise the profile of the iconic Sara Lee brand by developing holistic strategies and programs, growing awareness and impacting the bottom line for its Bakery, Deli and Sweet Goods brands. The secret to our success lies with one thing: understanding our clients’ varying and diverse needs. This understanding has allowed us to develop effective and comprehensive programs – including many award winners – exploiting every opportunity with one outcome in mind: making Sara Lee’s regional and national brands THE choice for our key audiences. Our integrated communications campaigns deliver – whether we were engaging moms about whole grain nutrition through first-of-its-kind blogger summits, making them laugh with Second City to discover new deli meats, or introducing pound cake lovers to a new holiday. In addition, our role included every aspect of communications including corporate reputation and issues management, employee engagement, social/digital strategy, marketing communications, events, consumer marketing and nutrition communication prior to its acquisition by Tyson.

When California Pizza Kitchen unveiled new inside and outside décor and menu as the “Next Chapter” makeover of its restaurant locations in Chicago and St. Louis, O’Malley Hansen Communications conducted outreach to local and trade media. To celebrate the brand’s 30th anniversary during the National Restaurant Association Show, we generated coverage about these markets being among the first in the country to convert to the new look as part of a nationwide brand refresh.

When beer, wine and spirit maker Constellation Brands wanted to raise awareness for Casa Noble, its upscale tequila brand, O’Malley Hansen Communications built relationships with key media to encourage story opportunities. In support of a brand relaunch, we designed and staffed an exclusive media-only tequila tasting and food pairing event at a unique NYC location to introduce its founder, the tequila and brand motto The Noble Pursuit to national media. We also supported Constellation Brands’ fastest-growing beer, Modelo Especial, with national media relations initiatives focused on the brand’s growth and an international soccer partnership announcement.

Our partnership with Borden Dairy focused on programs designed to engage consumers and drive home this message: when consumers choose Borden products, all proceeds go right back to hardworking dairy farmers. Our initiatives included in-store events, recipe contests, satellite media tours, trade and consumer media relations and influencer engagement. As part of our campaign to celebrate the 150th anniversary of the Borden brand, we engaged some of the original “Borden Boys” – the young men who helped take care of the cows during the 1939 World’s Fair exhibit – to deliver historical donations to the Smithsonian in Washington D.C. and the New York Historical Society. Elsie the Cow, Borden’s iconic mascot, joined the celebrations in both cities.

The grocer Save-A-Lot Food Stores challenged us with generating excitement and awareness around five store openings on the south side of Chicago – an area with little access to affordable, healthy food. We focused on educating and involving local leaders to understand the vibrant role strong supermarkets play in a community, the importance of healthy eating and the Save-A-Lot point of difference. These leaders reached out to their community, which complemented a local media relations strategy to extend awareness and drive traffic to local stores.

The Center for Food Integrity called on O’Malley Hansen Communications to produce an educational video series to help their target audiences better understand the benefits and safety of biotech crops. We conducted extensive research with mom bloggers, retail registered dietitians and industry experts to identify the biggest and most common questions. We then linked influential moms with experts who were able to translate the science in an approachable way in order to acknowledge confusion and directly address concerns. The five-part video series, which included topics such as health, environment and farming, was supported through a strategic distribution plan that included promoting the videos via owned channels, employee ambassadors, industry partners, large and active communities of professionals and moms, trackable paid integrations with Facebook and YouTube In-Search and In-Display Ads.

Tim Smith, star of Discovery Channel’s popular “Moonshiners” reality TV series, ended his run as a bootlegger to go legit with his authentic moonshine recipe. O’Malley Hansen Communications was tapped to introduce his much anticipated illegal-turned-legal Climax Moonshine. From brand and message development to the southeast consumer launch supported with meet-and-greets with fans in local markets, we made a splash regionally and nationally bringing this backwoods recipe to the public. To raise Tim’s profile immediately prior to the launch, we leveraged his “Operation West Texas” fundraising road trip to support fallen heroes with a local market media tour across southeast states.